how can I attract visitors to my web site?

I’m launching my first web site for local ( 4 counties) surfing enthuasists. Like everyone else, I’m on a tight budget. QUESTION: how can I attract surfers to my site without spending a load of cash? (I’ve considered having decals made and distributing them free to local surf shops to give away, bumper stickers, and flyers). Thanks in advance.
You people are great! Thanks for the amazing ideas and links.

1. Find out where the surfers hang out online right now (blogs, sites, message boards) and go there to promote your site. If there is an online surfing community, start to participate and support other sites and they in turn will likely support yours. Any big and popular site that will link to you is a great opportunity. In my experience, the surfing community is really tight-knit so you have to make sure you get involved before you go overboard in promoting your site.

2. Promote the heck out of it in every opportunity with your current circle. Email everyone you know, even casual acquiantences and get them to visit the site. Make sure your friends that are surfers go there religiously.

3. Generate content for the site that people are excited about. Don’t save your good stuff until your site is popular. There has to be a reason for people to visit.

4. Don’t be discouraged. It can be really hard but you have to really grind and hustle to make it work.

Luckily, those suggestions should be free which can free up some of your budget for other avenues. Drop me an email and send me the URL for your site. I’d like to visit it and maybe give you a more personalized suggestion.

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